Consumer Cultural Studies

CONTENTS 
PRESENTATION
CHAPTER 1 CONSUMER CULTURE STUDIES, A GLANCE AT THE LITERATURE'S CONTRIBUTIONS TO THE CONCEPT INTRODUCTION Defining the area of study and time periodConsumer culture studiesPublication trendType of text according to publication formatSTUDY CONCEPT AND ASSOCIATED VARIABLES Methodology introduced by the texts reviewedInstrument (scale.Iog, guide) Type of samplingCONCLUSIONSREFERENCES
CHAPTER 2CONSUMER DECISION PROCESS EXPLORATlON: LUXURY FASHlON PRODUCTS IN BOGOTÁINTRODUCTION LITERATURE REVlEW METHODOLOGICAL APPROACH Selection of participantsDescription of the variables Instruments RESULTS' Analysis system for processing information' Semantic network  Dimensions and codes' ANALYSIS OF TRE RESULTS " Schematic of the purchase decision process  DISCUSSION' CONCLUSIONS' REFERENCES,  CHAPTER 3 INTERNET MARKETING COMMUNICATIONS OF TRADE ENTERPRISES IN UKRAINE METHOD RESULTS REFERENCES 
CHAPTER 4 SIX MARKETING TYPOLOGIES IN SEARCH OF A CUSTOMER (WITH APOLOGIES TO LUIGI PIRANDELLO)INTRODUCTION The VALS (Values and Life Styles) Typology THE CLARITAS TYPOLOGY These sixty-six categories and their subcategories are shown beJow:  GRID-GROUP THEORYIN DEFENCE OF SHOPPINGREFERENCES 
CHAPTERS 5 THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES LINKAGES VARIATIONSMEANS-END THEORY IN CROSS-CULTURAL CONTEXTS DYNAMIC APPROACH TO CULTURAL ORIENTATION IN STYLES OF THINKlNGMETHODOLOGY General Study Design  Participants Priming Manípulatíons, Measurement of MEC Linkages RESULTSQuantitative Variations in A-C and C-V Linkages MEC Linkage Complexity  DISCUSSION REFERENCES, APPENDIXAAPPENDIXB  CHAPTER 6 MARKETING RESEARCH PROCESSES. A PERSPECTlVE OF THE FUTURE FROM A QUALITATIVE VIEWINTRODUCTION METHODOLOGY RESULTSMarketing Bibliornetrics Analysis According to Research Focus Analysis ofthe Experts' Results CONCLUSIONS REFERENCES